Thousands of New Yorkers rely on Seamless every day, so they don’t have to spend one minute on anything other than achieving their New York dreams (even if that dream is just to find a no-fee apartment, circumnavigate the L train, or avoid Times Square at all costs). In short, Seamless is How New York Eats.
Madison Square Garden and Penn Station are the canvas for Seamless to showcase our latest installment of the popular ‘How New York Eats’ campaign. Created by creative agency BBH New York, the ‘Eaters of New York’ takeover is designed to celebrate the diverse group of people and food that make New York City so great. Signage around the iconic stadium and travel hub portrays many of the city’s favorite characters, cult heroes and the food they love.
On October 11th, Time Out New York features a 5-page cover wrap showcasing the same characters along with a ‘Become a Character’ contest. By uploading a selfie to Instagram with #HowNewYorkEatsContest, New Yorkers have the chance to win a portrait of themselves illustrated in the style of the campaign. Illustrator Emile Holmewood of design agency BloodBros will create the images of the competition winners. Rules here.